Campaign Analytics & Reporting

Track campaign performance, monitor call outcomes, and analyze AI-powered conversation data in real time.

The Campaign API provides metrics for delivery performance, retry behavior, call dispositions, queue progress, and structured conversational insights.

Core Metrics

Code
 
Connected Calls / Total Dials × 100

Code
 
Processed Records / Total Records × 100

Code
 
Total Duration / Connected Calls

Code
 
Successful Outcomes / Processed Records × 100

Campaign Funnel

Track how recipients progress through the outbound workflow.

Code
 
Scheduled Leads
      ↓
Dial Attempts
      ↓
Connected Calls
      ↓
Engaged Conversations
      ↓
Goal Achieved

This helps identify drop-offs between dialing, connection, engagement, and conversion.

Call Dispositions

Each call item receives a disposition category based on conversation outcome and telephony events.

AI Conversation Insights

Beyond telephony metrics, Vozzo AI agents extract structured conversational data.

Code
 
{
  "was_user_interested": true,
  "payment_confirmed": false
}

Analytics APIs

Use these APIs to power dashboards, charts, reports, and exports.

Code
 
GET /v1alpha/campaign/get_campaign_details/{campaign_id}

Code
 
GET /v1alpha/campaign/analytics/{campaign_id}

Code
 
GET /v1alpha/campaign/{campaign_id}/items/download

Example Analytics Response

Code
 
{
  "Analytics": {
    "category": {
      "Interested": 42,
      "Transferred to Agent": 12,
      "No Answer": 28
    },

    "questions": {
      "was_user_interested": {
        "yes": 45,
        "no": 30
      }
    }
  }
}

Export & Reporting

Next Steps